What is SEO? - Sutherland Shire SEO - Website SEO Sutherland Shire

Get more Enquiries online

SEO

we work with you and keep you informed every step of the way!

WE VALUE cOMMUNICATION AND TRANSPARENCY

SEO

Search Engine Optimisation (SEO) is the use of strategies and techniques to increase the amount of visitors to your website by gaining a higher ranking in search engines such as Google.

Internet marketing is one of the most cost-effective means of promoting your business. Customers who are searching the internet are already interested in your services – all you need to do is convince them of your worth.

When people search for something, they use specific keywords and phrases related to what they are looking for. Quite often, people don’t bother clicking past the first page of search results. Therefore, it is important that your business is search engine friendly to help it gain a higher ranking.

An attractive Website and SEO is an investment in your company as it makes your business more visible and increases the volume and quality of traffic it receives from search engines. You need to be seen to be considered.

Our team of SEO strategists provide results driven, cost effective SEO strategies to suit any size business. They analyse how search engines work and what Users search for. They can increase the visibility of your website by exposing search engines to the maximum number of keywords used in a search. This visibility is created in the general content (text that appears on the page) and in the less visible tagging and coding.

YOUR WEBSITE

More than 50% of the websites online are not indexed by the major search engines and, therefore, never appear in the search engine results. A website may look good but may also function poorly.

With 90% of all Internet Users using a search engine to find information, your website must not only be functional, but also well positioned.

ORGANIC SEARCH

There is now great competition for website rankings in “organic” search results. Research has shown that 80% of Users click on the ‘natural’ or ‘organic’ search engine listings, rather than the Pay Per Click advertising. Users also tend to trust the content of these “organic” results more than paid ads.

RANKINGS

Ranking in a search engine is an essential part of your online marketing strategy. Studies have shown that most search engine Users do not click past the first three pages of search results. Most Users do not even click past the first page, so getting onto page 1 is the ultimate goal.

MONITORING

Through the monitoring and analysis of search terms (keywords), SEO can also attract more visitors who are already interested in your type of product or service. These types of visitors are more likely to convert and become a real customer.

REPORTING

Our custom monthly reports outline your rankings, the number of visitors to your site, how long they have spent on your site and other valuable information to keep you informed and help us create targeted marketing strategies that allow you to engage and convert potential customers.